Blue Ocean Strategy instal the new for windows

It uses the holy grail of business books: create a structured, numbered framework for analysis (see The 7 Habits of Highly Successful People or The 21 Indispensable Qualities of a Leader or at least 1000 others) and then cherry-pick examples that can fit into the framework (see Built to Last).Īll this aside, the fact that is directionally correct in advice and contains some thought-provoking ideas earns it a couple of stars.

There are a few good ideas in the book, but they are shrouded in unnecessary jargon and applied precariously to far too many companies. Fortunately for Blue Ocean Strategy, it tends towards the latter.

They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that are overextended and driven into the ground (see The Tipping Point). Lastly, the blue ocean idea index evaluates your value proposition based on the four criteria of blue ocean strategy: utility, price, cost, and adoption.The signal-to-noise ratio of business books generally tends towards zero. The buyer utility map assists in assessing how your value proposition delivers utility to your customers across the six stages of the buyer experience cycle. The four actions framework helps you identify the factors that you can eliminate, reduce, raise, or create to achieve value innovation. The strategy canvas is a visual tool that compares your value proposition with your competitors' on the key factors that affect customer choice.

To help you measure the impact of blue ocean strategy, you can use tools such as the strategy canvas, the four actions framework, the buyer utility map, and the blue ocean idea index. Additionally, you must have a reliable and consistent way of collecting and analyzing data and feedback from customers, competitors, and the market. To measure the impact of blue ocean strategy, you need to have a clear and quantifiable goal and a set of key performance indicators (KPIs) that reflect your value proposition and your market position.

Blue Ocean Strategy instal the new for windows